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Like it or not, it’s fairly fashionable to hate on Adobe right now.

The longer any sports team stays on top, the more people hate them right? The #1 spot is always the most revered… and often hated, position. And the biggest is always being examined closer than the rest. Why Didn’t I Know This Was Happening?īecause Adobe is the big dog. You have ALL been the subject of price testing by everyone else, and you just didn’t know it. I’ll bet you any amount of money YOU ALL PAIID SOMETHING DIFFERENT. Next time you’re at a gathering of photographers, ask them how much they paid for said competitive program / plug-in. They ALL do Split or A/B Testing either via emails to different groups or with different website landing pages. I know it for a fact, because… well… I used to work for one of them… and I’ve seen the emails from others since I’m subscribed under several email addresses. Heck no! I guarantee you that EVERY “competitor” company that you say you’re switching to because Adobe is mean and horrible and doubled your price, does this as well. Is Adobe the Only Company That Does This? Yet, the really interesting thing is that those were the people that were the most angry about all this. You didn’t see a new charge on your credit card for an extra $10 a month. ABSOLUTELY NOTHING!!! You didn’t receive an email saying that your price was going to go up $10 a month. What about existing $9.99 / month people? What happened to them?Ī. I also have a link on my website’s gear page that links you to the Photography Plan that I use, and that link still worked the whole time. You weren’t forced to buy the 19.99 plan. I’m not sure if everyone was, but the price was always available when I looked.

Now, during this whole test I was always able to see the $9.99 price. Are you still able to get the $9.99 price?Ī. Yeah, because they’re the only company in the world that, when you visit their website, they have multiple price points and the higher one is highlighted, to try to push you toward it 🙂 How could they!? Q. Aren’t they horrible for defaulting me to a higher price point?Ī. If you ever went to Adobe’s website you saw that plan along side the $9.99 plan which included the same programs but only 20GB of cloud storage for those of you that use Classic instead of CC. That same exact $19.99 plan has been in place since 2017 when Adobe first came out with Lightroom CC, and has been on the website since 2017. Mostly for those that use Lightroom CC (with cloud storage) instead of Classic. What most people missed about the price was that it was for a plan with 1TB of cloud storage. Actually, the $19.99 wasn’t anything new. What gives with the $19.99 price jump anyway?Ī. On any page I go to, and when I google “Adobe Photography Plan”, I can still get to the $9.99 20GB plan that still includes Lightroom Classic, LR CC, and Photoshop. Did Adobe decide to stick with the $19.99 / month price?Ī. So, in a way yes, they did change the price that was presented to some people during this time. They then look at this information after a period of time to see what version of the split test performs the best, and usually make decisions on what to do next from it. Websites (yes, all of them!) send emails and post various landing web pages that present different information to different people (usually, choice A and Choice B). If you’re not familiar with this marketing / pricing practice it’s called a Split Test or, similarly, an A/B Test. “From time to time, we run tests on  which cover a range of items, including plan options that may or may not be presented to all visitors to .”

This message came straight from an FAQ from Adobe: There is some truth to the price change, but it’s different than you think. So I thought I’d shed some light on some things that you may not think or hear about. Last week the internet was buzzing with stories and posts about people talking, chatting, and otherwise up in arms about Adobe changing the price of the monthly Lightroom/Photoshop plan from $9.99 to $19.99 per month.